By Design Undivided: Inner Strength during COVID-19

By Design Undivided: Inner Strength from A Very Good Agency on Vimeo.

To urgently provide support and unity to architects worldwide during the COVID crisis, we rapidly transformed our multi-award winning By Design digital series into an exclusive 8-week streaming season titled Undivided.

Within days of approval from series sponsor Graphisoft, an 8-episode story arc was created that would follow real-time events as architects, designers and industry partners struggle to cope with the pandemic. Each episode was cast, filmed and edited on a rolling 6-day schedule to keep the storyline tightly connected to latest events, and running time was extended to 15 minutes (3x longer than traditional By Design episodes) to allow for a longer form documentary narrative.

Our third episode features Anthony Laney, co-founder of LA studio Laney LA, a young firm with critical lessons in internal culture as a source of strength, resiliency and growth through the COVID crisis, and beyond it.

The season is supported with social engagement, digital marketing, PR and media partnerships, and will be capped by a live interactive event to place the audience in conversation with our featured subjects. Created, directed and produced by A Very Good Agency in collaboration with Sagon-Phior.